In 2017, content marketing strategies are going to change a little bit. There have been so many algorithm changes in the last few years, but there are always ways to modify what you are doing on your website. It is still a good idea to use unique content, and even curated content, but there are subtle changes that must be done if you want to rank at the top of the search engines. Although content marketing typically focuses upon where you are posting articles or blog posts, content marketing in 2017 has a lot more to do with what is on your website. Here is a quick overview of what you need to do in order to get your content to rank higher in the search engines by using content on different Web 2.0 properties which is pointing to your website which needs to have the following type of information.
Although it is well-known that longer articles are going to rank well in comparison to articles that are say 300 words or less, there seems to be more benefit in articles that are longer than 800 words. This was the standard for a couple of years, the more people than ever before are ordering 900 word articles from content writing companies, showing that this seems to be the best way to rank for certain keyword phrases. In particular, if you can post 900-word articles, or those that are even longer consistently, this is going to make it easier to rank for longtail keywords that you are targeting. It’s even useful with some keywords phrases that are just three keywords in length, but they have to be less competitive in most cases. In the midst of all of your content, you need to have LSI keywords. It’s good to also write with a consistent flow. This brings us to the next strategy that is in combination with the longer articles. It has to do with your transition sentences from one paragraph to the next.
Keyword Focused Transitions
Although most people will break their article up into chunks, separating paragraphs with subheadings, it is important to have a transitional sentence at the end of the last paragraph, leading into the following paragraph targeting the transition keywords. For example, if you are writing an article on acne, and you are discussing a treatment, you want to make sure that you have done all of your keyword research on related keyword phrases. You can then reference what is coming next in your final sentence, allowing you to segue the reader to the subheading and then the content. It is not enough to simply stuff the keywords into the subheading. You need to have a phrase that makes sense in regard to the transition. The Google algorithm is getting very intuitive in regard to flow, and it’s not enough to simply have several paragraphs that really don’t relate.
Using Proper Opening And Closing Paragraphs
Another strategy that you need to use is utilizing opening and closing paragraphs. For example, when you are discussing a particular topic, you need to introduce that topic in a clear and precise way. It’s essentially a summary of what you are going to talk about, and then the final paragraph will be yet another summary written in a different manner that concludes the entire thought. Essentially, these long articles are detailed explanations of something that you are talking about, and you need to have breaks which are provided by the subheadings. The content needs to be introduced, and then you need to create a summary, and that will allow you to repeat many of the primary keywords which can help with your rankings.
Interconnecting Your Posts With LSI Tags
One final strategy that should be implemented is connecting many of the posts that you do with LSI tags, not specific keywords. If you are looking at this from the perspective of a search engine algorithm, if you start to see multiple pages connecting together with very specific keyword phrases that would seem unnatural, it will look as if it is preplanned instead of a post that is written by a human being. This is something that you should do occasionally. Of course, you can use your targeted keywords as well. Those should be in the mix, but you also need to have related keyword phrases that may not have the exact route keyword, and by doing so it will look completely natural to Google and other search engines.
Bringing in this altogether, once you have written all of this content, you need to then begin to link to all of this from Facebook pages, blogs, and even forums. You need to make sure that the links are coming from sources that are actually relevant to the content you are discussing, just like search engine optimization has always been done. The main difference is that the content that you post on these different websites is going to have more power because you are linking to exceptional information. It’s the quality of where the links are pointing to that makes this particular strategy so much more powerful than simply getting quality backlinks pointing to average content.